"I've worn my Stockholm coat every single day this winter. The quality is incredible — you can really feel the difference!"
My mum started making coats in 1998 in our spare room. Just her and an old sewing machine. Dad did the deliveries in his Volvo.
I grew up surrounded by fabric and the sound of her Singer. When I finished design school, I didn't move to Stockholm — I came home.
We tried selling through boutiques for years. They'd mark up our coats 300% and still say we were too expensive. Now we sell to you directly — same quality, fair prices.
Every coat follows the same careful journey. No shortcuts, no rushing.
Every design starts with pencil and paper. No computers, just ideas.
Wool from Scotland, lining from Italy. Only materials we'd wear ourselves.
Every cut, every stitch, every button — all done by mum's hands.
Wrapped in tissue, boxed with care, sent with a handwritten note.
Where the magic happens (and the coffee flows) ☕
"I've worn my Stockholm coat every single day this winter. The quality is incredible — you can really feel the difference!"
"Elsa personally answered my sizing questions! The coat arrived beautifully wrapped and fits perfectly. This is how shopping should be."
"My daughter asked where I got my jacket. Now she wants one too! Three generations appreciating real craftsmanship."